Kauvery Meds – Online Pharmacy Platform for a Hospital Chain

Technology:

About Project

Kauvery Meds is the online pharmacy arm of the Kauvery Hospital Group, operating under the name Curtis Drug Point Private Limited. Headquartered in Chennai, they manage a vast network of vendors and generate annual revenues of approximately INR 25 crores. Their inventory includes prescription drugs, OTC products, cosmetics, and generic medications, all offered through their growing online platform. As part of their digital transformation, Kauvery Meds sought a partner who could help them build a future-ready ePharmacy solution that would not only handle large daily order volumes but also integrate with their existing ERP. They needed a system that offered both operational efficiency and customer-friendly features. EMed HealthTech became their technology partner and worked closely with them to deliver a scalable and feature-rich solution.

Primary Features of the Solution

The solution was designed to support their wide vendor network, streamline internal systems, and deliver seamless customer experiences.

Customer-Facing ePharmacy Platform

ERP-Integrated Backend System

Key Challenges

Managing a vast vendor network through a single platform

Integrating existing ERP system with the new online pharmacy

Enabling personalized promotions and detailed customer communication

Solution

EMed HealthTech collaborated with Kauvery Meds to develop a multi-platform digital pharmacy solution tailored to their unique needs. By integrating their existing ERP with our pharmacy software, we enabled end-to-end automation in inventory and order management. Our team also helped implement marketing features and notification systems that enhanced user engagement. Alongside, we provided consulting on Google Analytics to help them make informed marketing decisions and optimize business performance.

Successfully scaled order processing for high-volume operations

Enabled personalized promotions using loyalty-based coupon codes

Delivered seamless customer experience with intuitive mobile apps

Provided analytics and marketing tools for data-driven decision-making

ERP Integration & Order Automation

To support their large-scale operations, we tightly integrated their legacy ERP system with the newly developed pharmacy platform. This ensured real-time syncing of inventory, automatic order status updates, and financial reconciliation without manual errors. The integration helped them reduce processing time and maintain transparency across departments.

Personalized Marketing Features

We enabled the use of promotional banners and coupon codes targeted at specific customer groups. Admins can now configure exclusive offers for loyal users or highlight select product categories based on seasonal campaigns. These features have helped Kauvery Meds maintain strong engagement and retention.

Analytics and Strategic Insights

To support their marketing and business planning, we set up integration with Google Analytics and offered consultation on how to utilize the data effectively. This gave the management a clear picture of customer behavior, product demand, and operational bottlenecks.

Our Process

We follow a structured and collaborative approach to healthcare software development, ensuring every project meets client needs.

01

Discover

We shape brands through exploration, applying in-depth research to challenge assumptions at every turn.

02

Design

Our design approach is to simplify. We embrace the joy in creating something unique that is easy for end users.

03

Build

Using modern technologies, we build with efficiency and skill, creating flexible business-driven solutions.

04

Deliver

We take an iterative approach to both our work, always looking for ways to improve what we do.

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